5 Reasons Why Your Website Should Have An SSL Certificate
SSL stands for Secure Sockets Layer and has been one of the standard technologies for establishing an encrypted link between a web server and a browser for many years. An SSL certificate is normally available from your hosting company.
Browser security has been around for many years but has come to the fore in 2017 when Google announced that for future releases of its very popular Chrome browser any website without SSL enabled would get a Not Secure message next to their link.
When people see the words Not Secure they immediately think they have a problem but that is not the case. All it means is that your website is relatively less secure and is potentially more prone to being hacked.
Adding an SSL certificate to your website removes this message, changes your ‘http’ to ‘https’ and of course adds an additional security layer.
Here are 5 important reasons you should get an SSL certificate for your website
1. Google Rules the Seas
Besides flagging that your site is “Not Secure” when you do not have an SSL certificate, Google have said that they will place sites with an SSL certificate higher in rankings than those without. Experts in search engine optimisation (SEO) have confirmed that this is the case, at least for now.
So having an SSL certificate and getting that ‘https’ in your link can move you above a competitor that doesn’t have it.
2. Protection Against Hackers
Websites are constantly being attacked by hackers trying to access your site and data. It is a fact of life in cyberspace. Having even the most basic SSL certificate can help your website be more robust.
You might not consider this important but it is and most sites at any point in time are under some form of attack. Robust hosting firewalls stop a large percentage of them but having an SSL certificate provides that additional security layer.
3. Customer Trust
When potential customers see a “Not Secure” message it does not inspire trust. This is especially the case when you are processing credit card transactions.
With more and more payment providers insisting on having an SSL certificate for security, you may not even have the choice.
4. Hide Annoying Error Screens
Since Google has implemented SSL checking on the Chrome browser more and more sites are being flagged as untrustworthy. Any readers trying to visit a site which doesn’t have an SSL certificate will instead see a page alerting them that the connection isn’t private.
This can scare potential visitors (and customers) off. Even though this check is specifically for the Chrome browser it is expected that other browsers (Safari, Firefox and Edge) will follow suit in the near future.
5. SSL protects Your Data
Ultimately an SSL certificate is in place to protect the information being passed between site users and your browser. Once your SSL is in place every bit of this information is encrypted (e.g.. locked). So items like passwords, and credit card numbers and so on are once again protected from hackers.