Your customers are mobile
With more than one mobile phone subscriptions for every man, woman and child in Ireland, the mobile internet is now. According to the Irish Independent, almost two-thirds of Irish adults shop online at some point and plan to increase their online expenditure.
Central Statistics Office figures show that the average household spends around 10pc of its annual budget online. According to Indecon, an economic consultant group, 54pc of us already research products online.
Your customers are searching on mobile
Mobile usage is set to further penetrate every aspect of our lives from searching for nearby products and services in the moment, to researching future products and services. Various Google studies tell us that mobile is increasingly used in combination with other screens 81% use our mobile phones while watching telly.
77% of mobile searches are done while at home and we search for everything from arts and entertainment info (15%) to shopping (7%), food (7%), tech, healthcare, restaurants and more.
All the data your mobile customers can eat – 10 times faster
Following in the footsteps of Eircom, who became the first Irish operator to launch a 4G mobile network, this month Vodafone is launching it’s 4G mobile phone service in Dublin, Cork, Galway, Waterford, Limerick and Kilkenny as well as other large towns in the South West and East. 4G gives faster mobile broadband speeds to smartphones, tablets and dongles and is up to 10 time faster than existing 3G mobile services.
The combination of O2 Ireland and Three Ireland, with a total subscriber base of 2 million, has 4G services coming online in Dublin, Cork and Galway over the coming weeks. Some subscribers will already have a 4G enabled handset requiring only a new SIM card. Eircom is offering 4G data free until March 2014.
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